https://annasian.com Anna Sian Mon, 02 Mar 2026 19:55:18 +0000 https://annasian.com en http://annasian.com/AWGCWorkSamples2026 Mon, 02 Mar 2026 19:55:18 +0000 Anna Sian 459242 Asian Women Giving Circle Grant Application Anna Sian – Work Samples&nbsp; “Dim Sum Memories”&nbsp;Video (1:28m) Words and original music by Anna Sian, filmed and edited by Robby Abaya <img width="2560" height="3840" width_o="2560" height_o="3840" src_o="https://cortex.persona.co/t/original/i/74a0967b5460e543f9f7b553cadde64ec1f1493b824ee07fc798656c3e18097b/A09FD099-1F0C-4481-94A3-F73DE513F087.JPG" data-mid="1433125" border="0" />Mom at Magic Gardens, 2025 <img width="3840" height="2560" width_o="3840" height_o="2560" src_o="https://cortex.persona.co/t/original/i/6ddf46581470c56c57318f50cdb320a73c79a4af2c936b3ea875657d9ff508f1/GrandStSettlement.jpg" data-mid="1433124" border="0" />Grand Street Settlement Food Pantry, 2025 <img width="2466" height="3702" width_o="2466" height_o="3702" src_o="https://cortex.persona.co/t/original/i/266f549a8c1dcbfa5caafabaae0e09ea7dc3e2c911259fb762df127f76572456/41A803F3-51C3-433F-AC72-FFF613FB2B38.JPG" data-mid="1433127" border="0" /> Self-Portrait, 2025 <img width="3024" height="4032" width_o="3024" height_o="4032" src_o="https://cortex.persona.co/t/original/i/5cd7ebf3236a6dd804ad1c0f49905f6c110954a7869b32f027ecadc6bbab5a22/E799BAC2-2714-466D-A3A5-A2DB3026C8DD.JPG" data-mid="1433128" border="0" />Birds of a Feather, 2025 <img width="2726" height="3639" width_o="2726" height_o="3639" src_o="https://cortex.persona.co/t/original/i/a82d9977e71f52f25c9300881f70a1214a3ed28a18f3fbcc9003dd608c590287/9FBF8424-2FC3-4276-92A0-020E9335267D.JPG" data-mid="1433129" border="0" />&nbsp;Inez Upstate, 2022 Co-Producer: Majid Jordan, portraits and behind-the-scenes video <img width="3024" height="4032" width_o="3024" height_o="4032" src_o="https://cortex.persona.co/t/original/i/402348c6abcdd084d8d3f782686bc031b2db9ac72689a3ebfc12bd8d10df92c5/535D64DC-7699-4F91-9A37-D7CAF09F5DD7.JPG" data-mid="1433132" border="0" /> Optimist, 2025 ***********************************Haikus about pregnancy and motherhood&nbsp; &nbsp;&nbsp; &nbsp; 1. for an upstream swim,&nbsp; &nbsp;&nbsp; &nbsp; grow strong, sturdy limbs. to be&nbsp; &nbsp; &nbsp; &nbsp;a girl in this world&nbsp; &nbsp; &nbsp; &nbsp;2. I’ve come to know nights&nbsp; &nbsp; &nbsp; &nbsp;dark blue hughes through the windows&nbsp; &nbsp; &nbsp; &nbsp;body versus me&nbsp; &nbsp; &nbsp; 3.&nbsp; in my mid-30s&nbsp; &nbsp; &nbsp; &nbsp;we’re getting reaquainted&nbsp; &nbsp; &nbsp; &nbsp;this body and I&nbsp; &nbsp; &nbsp; &nbsp;4. each of us, a wave&nbsp; &nbsp; &nbsp; &nbsp;in one ocean. same water,&nbsp; &nbsp; &nbsp; &nbsp;no I and no you.&nbsp; &nbsp; &nbsp; &nbsp;5. speak to me in sounds&nbsp; &nbsp; &nbsp; &nbsp;rawest form of vibration&nbsp; &nbsp; &nbsp; &nbsp;as it leaves your lips &nbsp; &nbsp; &nbsp; 6. I grip the kite string&nbsp; &nbsp; &nbsp; &nbsp;as time’s wind swoops you skyward&nbsp; &nbsp; &nbsp; &nbsp;you’re growing too fast&nbsp; &nbsp; &nbsp; 7.&nbsp; what was life before&nbsp; &nbsp; &nbsp; &nbsp;you? I rewrite memory’s books&nbsp; &nbsp; &nbsp; &nbsp;your name on each page Asian Women Giving Circle Grant Application Anna Sian – Work Samples&nbsp; “Dim Sum Memories”&nbsp;Video (1:28m) Words and original music by Anna Sian,... http://annasian.com/Home-2026 Fri, 27 Jun 2025 17:44:23 +0000 Anna Sian 457223 Anna Sian Brand &amp; Marketing <img width="3713" height="2476" width_o="3713" height_o="2476" src_o="https://cortex.persona.co/t/original/i/76a636782d260ef60d97db7bc767aafb6fbc36907c3f6bf4b34991f2a5e527a6/SpotifyHeadshots0115.jpeg" data-mid="1411856" border="0" data-scale="49"/>. &nbsp; Anna Sian is a creative marketing leader and brand advisor who helps companies grow by building brands people actually want to belong to. Over the last 15+ years, she’s worked at the intersection of culture, community, and technology—leading global creator marketing at Spotify, helping scale Anchor through acquisition, and building brand at VSCO during its rise as a defining platform for a new generation of creators. Earlier in her career, she cut her teeth in New York’s streetwear and editorial worlds, shaping how brands show up in culture. Today, Anna partners with founders, creative teams, and growing companies as a consultant and fractional CMO. Her work spans brand positioning and identity, go-to-market strategy, creator and community marketing, team coaching, content systems, and integrated campaigns across digital, social, experiential, and product.&nbsp; Anna is based in Brooklyn and works with select clients.&nbsp; Work samples&nbsp;&nbsp;&nbsp; Anna Sian Brand &amp; Marketing . &nbsp; Anna Sian is a creative marketing leader and brand advisor who helps companies grow by building brands people actually... http://annasian.com/Home-2025 Thu, 26 Jun 2025 00:53:45 +0000 Anna Sian 457210 Anna Sian&nbsp;Brand &amp; Marketing Consultant <img width="3713" height="2476" width_o="3713" height_o="2476" src_o="https://cortex.persona.co/t/original/i/f8603112486af35169d6676186a7de4ef60f97b440c6dd7f7773f054a5c6600e/SpotifyHeadshots0115.jpeg" data-mid="1411750" border="0" data-scale="43"/>. &nbsp; Hi, I’m a marketing leader with nearly 20 years of experience helping companies grow—from scrappy startups to global platforms. I’ve worked across brand and product marketing, paid media, creative production, partnerships, content marketing, social and influencer strategy, events, operations, and more. I help founders and teams clarify their story, launch with confidence, and build brands people actually care about. Whether you need a fractional CMO, an interim head of brand, or a strategic partner to gut-check your go-to-market, I bring creative instinct and hands-on experience from every stage of growth. <img width="3432" height="940" width_o="3432" height_o="940" src_o="https://cortex.persona.co/t/original/i/09a45d1f622e9657bd29ea59a909dcac28f5805824d5b2f200f926ffc849076a/Spotify_Full_Logo_RGB_Black.png" data-mid="1411789" border="0" data-scale="14"/>Scaling a Global Creator EcosystemI helped grow the podcast startup Anchor through its Series B stage and successful acquisition by Spotify. At Spotify, I spent over six years leading the global team overseeing creator marketing across podcasts and audiobooks—scaling the creator ecosystem from thousands to millions and reaching over half a billion listeners. I launched the Spotify for Creators and Spotify for Authors brands, and helped build and roll out the Spotify Partner Program, a powerful revenue-sharing platform for audio and video creators. <img width="360" height="152" width_o="360" height_o="152" src_o="https://cortex.persona.co/t/original/i/73e68715e7516b64de997a51d544ccc0b1809c6b420dc4dc7c151bb79a8581ce/vsco_cropped.png" data-mid="1411793" border="0" data-scale="13"/>From Photo App to Cultural Movement I was an early brand marketer at VSCO, growing its cult following and creative community to 45M+ users, and leading collaborations with brands like Nike ACG, Opening Ceremony, RAINS, and Marriott Hotels. <img width="150" height="150" width_o="150" height_o="150" src_o="https://cortex.persona.co/t/original/i/5038ad636ee275027a69886feea1cfe788139fe0cabf80b462ccc988b61921a0/Eddie_circle_only.png" data-mid="1411795" border="0" data-scale="7"/> A Collective for the Next Creative Class I co-founded an all-female creative collective called Eddie. We collaborated with people and brands, made cool sh*t, and addressed gender balance in the creative industry by shining a light on the world’s most exciting female talent. <img width="450" height="374" width_o="450" height_o="374" src_o="https://cortex.persona.co/t/original/i/bf5a778974aeef37d3e2f03b2056f011f05b3878acb7b75db5d33ad459f7ecbb/cadd41bf.png" data-mid="1411796" border="0" data-scale="11"/> From Boutique Agency to Global Streetwear Brand I partnered with streetwear icon jeffstaple to lead marketing strategy and expand his design agency and fashion brand into a global cultural force. Additional Clients <img width="402" height="313" width_o="402" height_o="313" src_o="https://cortex.persona.co/t/original/i/633acb00e50e313e0b00c807690ff958a19be9d4c99944b104f67aea9129a698/Whatnot-Logo-PNG-HD.png" data-mid="1411800" border="0" data-scale="8"/>&nbsp; &nbsp;<img width="1024" height="1024" width_o="1024" height_o="1024" src_o="https://cortex.persona.co/t/original/i/55158d5bf95f92b9aa0f9bd84d82b285c63f5c2d8fcc6280c895ffe24c20137a/Feeld_Logo.png" data-mid="1411797" border="0" data-scale="7"/>&nbsp; &nbsp;<img width="2560" height="1050" width_o="2560" height_o="1050" src_o="https://cortex.persona.co/t/original/i/253209eb393742ef9b3f0bb97822c7f90ad62d11c8c08a581f1509ef8c399ee3/Levis-logo-quer.svg.png" data-mid="1411801" border="0" data-scale="13"/> &nbsp;<img width="318" height="159" width_o="318" height_o="159" src_o="https://cortex.persona.co/t/original/i/5121ac2ec5de9230b1aeaed7deaefc40be7e9cc7f68331fb7c6efb07a36fce84/rally_logo_transparent.png" data-mid="1411802" border="0" data-scale="11"/> Open to select consulting opportunities—reach out if you think we’d be a good fit: annalisian@gmail.com. Say hello!  &nbsp; &nbsp; Anna Sian&nbsp;Brand &amp; Marketing Consultant . &nbsp; Hi, I’m a marketing leader with nearly 20 years of experience helping companies grow—from scrappy... http://annasian.com/Play Tue, 23 May 2017 01:35:04 +0000 Anna Sian 176783  In my spare time&nbsp;I take pictures. 📸&nbsp; A few years ago I played in a band.&nbsp;🎤🎶Once in a while I host a pop-up uni omakase.&nbsp;🍣  In my spare time&nbsp;I take pictures. 📸&nbsp; A few years ago I played in a band.&nbsp;🎤🎶Once in a while I host a pop-up uni omakase.&nbsp;🍣 http://annasian.com/Press Mon, 22 May 2017 23:14:38 +0000 Anna Sian 176730 Featured in “The All-Female Eddie Collective Is Shifting the Creative Industry One Story at a Time”– &nbsp; &nbsp;<img width="144" height="38" width_o="144" height_o="38" src_o="https://cortex.persona.co/t/original/i/57a60b94dea2c7ffa95a8a8b09777262a693ae17776248c5553c774fcdba6644/Unknown-1.png" data-mid="223421" border="0" /> “The Women Who Rule Streetwear”– &nbsp;<img width="155" height="40" width_o="155" height_o="40" src_o="https://cortex.persona.co/t/original/i/ddab552d0c05b32180273ee95d5581f9c80ac07fa7b4a4c35bb7c4b22c3027cf/Unknown_5.png" data-mid="223420" border="0" />“The Style of Anna Sian” –&nbsp; &nbsp;<img width="300" height="87" width_o="300" height_o="87" src_o="https://cortex.persona.co/t/original/i/22265a313882bb79118397f69f5e9d253b4bc8f0cd6c61708a49bfeac221b154/freshnessmaglogo-2_10.jpg" data-mid="223425" border="0" /> Recommended by “Anna is&nbsp;exactly the type of person you want on your team as she is extremely motivated and skilled at marketing and can do it all from&nbsp;Brand Marketing, Strategy, IRL Programs, Original Content and so much more.&nbsp; Best of all Anna has her finger on the pulse of today's culture and can help lead your team not to just what is happening now&nbsp;but more importantly where things are headed.” – Joel Flory,&nbsp; VSCO / Co-founder &amp; CEO “Anna possesses a unique mix of trust, accountability, work ethic, critical thinking, flexibility and no ego. For any organization, this is a rare and winning combination. Anna would make for an A+ asset to anyone lucky enough to have the opportunity to work with her.” – Jeff “jeffstaple” Ng, Staple Design / Founder &amp; CEO “You can count on her to think creatively and get the work done.” &nbsp; – Cathie Urushibata,Shake Shack / Art Director “Anna has a unique ability to deeply understand, translate and connect&nbsp;a brand's core identity to the culture at large. But perhaps more importantly, she is able to do so with a genuine (and infectious) passion. And the output shows.” – Wayne Wu, VSCO / Creative Co-founder&nbsp; “Anna is a superstar; a true talent in every sense of the word.” – Thanh Nguyen, YouTube, Global Head of Digital &amp; Influencer Marketing Featured in “The All-Female Eddie Collective Is Shifting the Creative Industry One Story at a Time”– &nbsp; &nbsp; “The Women Who Rule Streetwear”– ... http://annasian.com/About Mon, 01 May 2017 15:30:14 +0000 Anna Sian 170174 Anna Sian Marketing. I’ve made a career out of learning about people and showing them new and unexpected things to fall in love with. &nbsp;I have 9+ years of diverse brand marketing experience – Since graduating from Dartmouth College, I’ve worked in the worlds of technology, fashion, music (when I played in a band), NGOs, publishing and art. In January, I co-founded an all-female creative collective called Eddie. We’re partnering with brands we like and making some cool sh*t. From 2014 to 2017, I led Brand Marketing at VSCO, a leading mobile photography platform. At VSCO New York’s creative studio, we experimented with design, launched special projects, and produced original content for its growing community of over 45M+. Before that – I helped sneakerhead legend jeffstaple build his design agency and clothing brand for over 4 years. I’m a proud native New Yorker and I love taking pictures.Selected Projects  &nbsp;Say hello!  &nbsp; &nbsp;&nbsp; cv Anna Sian Marketing. I’ve made a career out of learning about people and showing them new and unexpected things to fall in love with. &nbsp;I have 9+ years of... http://annasian.com/Resume Tue, 20 Dec 2016 03:17:17 +0000 Anna Sian 129670  Click resume for PDF. <img width="1275" height="1650" width_o="1275" height_o="1650" src_o="https://cortex.persona.co/t/original/i/0e5a75602f4128c4921215ce0437f89beca5fae0e7437e5e667353ac71b531c9/AnnaSianCV17FG_5.jpg" data-mid="142666" border="0" />  Click resume for PDF. http://annasian.com/Work-2026 Sun, 18 Dec 2016 22:44:39 +0000 Anna Sian 129407  Work Samples OboeOboe is an AI-powered learning platform that helps people learn any topic through personalized, guided paths. I came in as an independent consultant to partner with the founders on producing their brand identity and video with a curated creative team, and spearheaded the GTM strategy and positioning leading up to the launch.Three months post-launch, they raised $16M in a Series A led by a16z. <img width="1520" height="834" width_o="1520" height_o="834" src_o="https://cortex.persona.co/t/original/i/e0400680cfe22a8746b696e6d82819312a1709aa35088f0585f9ab4069165684/Screenshot-2026-01-28-at-9.05.12AM.png" data-mid="1430611" border="0" /> Spotify Wrapped for Creators Led the strategy and rollout for Spotify’s 6th annual Wrapped for Creators, celebrating podcasters, video creators, and, for the first time, audiobook authors with the debut of Wrapped for Authors. Our team also launched Your Podcaster Clips, personalized thank-you videos from creators to fans, deepening the fan connection at the heart of Wrapped. One of the most talked-about global campaigns, Wrapped continues to spotlight the power of creator storytelling and year-round community impact. <img width="1200" height="1194" width_o="1200" height_o="1194" src_o="https://cortex.persona.co/t/original/i/a66a0ca5ca1b68d24e1ce68e968098177afa7abfcd6e0a0efb52e38e0cb481dc/1733371850864.jpeg" data-mid="1411993" border="0" /><img width="2048" height="1170" width_o="2048" height_o="1170" src_o="https://cortex.persona.co/t/original/i/bfcb3a1723fd2c68bb814eb1d1718a27f2ecaf6d7f052143bac5c20e514c9c5d/1733371853900.jpeg" data-mid="1412000" border="0" /><img width="2048" height="1152" width_o="2048" height_o="1152" src_o="https://cortex.persona.co/t/original/i/47826a622f78d9132567d6f01dac4e8481a7e18cac158315cd4bf93cdbb1b76c/1733371852415.jpeg" data-mid="1411994" border="0" /> Spotify Creator Milestone AwardsI led the launch of Spotify’s first-ever Creator Milestone Awards for podcasts — a new recognition program celebrating creators as they hit key audience and engagement benchmarks. From developing the program strategy to shaping the creator experience and communications, this initiative reinforced Spotify’s commitment to championing creator growth. The awards kicked off with custom plaques and surprise deliveries to top podcasters, generating buzz and deepening creator loyalty. <img width="1920" height="1440" width_o="1920" height_o="1440" src_o="https://cortex.persona.co/t/original/i/5274e194e3b999ea2e212ee03bc179a2680ee8a7aef8d621e565dfacad7b14d0/499973691_17909694156112348_5409209452109439310_n.jpg" data-mid="1412005" border="0" data-scale="92"/> Anchor Anchor (acquired by Spotify and now integrated with Spotify for Creators tools) was the only free all-in-one platform for podcasting, providing tools for podcasters to create, distribute, and monetize. I managed our annual marketing budget and roadmap, led a team of creatives and product marketers, oversaw all marketing and ad campaigns and programs like&nbsp;Anchor Sponsorships&nbsp;and the Podcast Lab, a recording space open to the Anchor creator community.&nbsp; Hundreds of thousands of top podcasters used Anchor’s tools, including&nbsp;Hypebeast Radio, Dissect, A24, and Ashley Graham’s podcast, Pretty Big Deal. <img width="2500" height="1668" width_o="2500" height_o="1668" src_o="https://cortex.persona.co/t/original/i/369f2043a4b5968c6730a9a2356e22756c225ad1c65c83f43af56679a1cd99e8/Podcast-Lab05.JPG" data-mid="622349" border="0" /><img width="800" height="1199" width_o="800" height_o="1199" src_o="https://cortex.persona.co/t/original/i/55c37ec105d95f224147b7baea2c7c23f89baba7c9b95557462f47b4de93209f/ashley.jpeg" data-mid="622355" border="0" data-scale="66"/><img width="1200" height="800" width_o="1200" height_o="800" src_o="https://cortex.persona.co/t/original/i/8d18d0e768df9d3fecd49695b476948302895cb9c5791ce1138818652e88b4e9/shep.jpeg" data-mid="622354" border="0" /><img width="1200" height="800" width_o="1200" height_o="800" src_o="https://cortex.persona.co/t/original/i/623cc7c916df514a789defa526be648b38d730bb70dfacb4c40e26db7d84b199/sara.jpeg" data-mid="622356" border="0" /> Eddie I co-founded&nbsp;Eddie,&nbsp;an all-female creative collective made up of&nbsp;designers, marketers, producers &amp; publicists,&nbsp;with three other ex-VSCO women. We created elevated content and lifestyle campaigns for brands like HAERFEST, Jordan Brand, Ludlow House, and Stadium Goods. <img width="1434" height="1114" width_o="1434" height_o="1114" src_o="https://cortex.persona.co/t/original/i/ac0eef7594126ffafb5e86a3581ae8e076964c9f14e83ce4746a8826353af5b0/Screen-Shot-2017-05-22-at-8.14.21-PM.png" data-mid="142328" border="0" /> <img width="772" height="1080" width_o="772" height_o="1080" src_o="https://cortex.persona.co/t/original/i/7790189611fb9dc2bdd04b1d983ee2e0ea4f94e22fa05ff1a7b947dc3d2c3cb4/LR_AJ-NEW-YORK-2-772x1080.jpg" data-mid="142345" border="0" /> VSCO Open Studio VSCO’s 11,000 sq. ft. photo studio was underused, so while on the brand marketing team, I created an opportunity for photographers to come and create their personal projects. Open Studio was wildly popular with the community and after receiving widespread press coverage, received thousands of application submissions in the first 24 hours. &nbsp;<img width="1854" height="1218" width_o="1854" height_o="1218" src_o="https://cortex.persona.co/t/original/i/83fe60e812663de4dc54623b0b7959f8e74bf09c552a6195f389fa7bcfbb018f/Screen-Shot-2017-01-20-at-12.42.42-AM.png" data-mid="142321" border="0" /><img width="2134" height="1418" width_o="2134" height_o="1418" src_o="https://cortex.persona.co/t/original/i/08deaf6becb3499549aa29a791fb59d3a7a800eeeddf04e6e019de0a1b700dcb/Screen-Shot-2017-01-19-at-11.48.39-PM.png" data-mid="142313" border="0" /> Opening Ceremony x VSCO I led a collaboration with fashion retail brand Opening Ceremony as a launch partner for VSCO’s GIF-making app, DSCO. &nbsp;I served as the main point of contact between OC and VSCO’s image science team to develop a custom filter in their signature style.&nbsp;The launch was amplified with influencer content and original GIFs made in-house at VSCO and OC. <img width="270" height="480" width_o="270" height_o="480" src_o="https://cortex.persona.co/t/original/i/cf733d90ef259691dc4100377d8982ebf7df134567109c65a6ab3d01e6f66024/giphy.gif" data-mid="142330" border="0" /> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; <img width="270" height="480" width_o="270" height_o="480" src_o="https://cortex.persona.co/t/original/i/37137d3e7cfa4848b17e20e1319067fba2cd3d621c108abfffcc628c7571acd2/giphy-2_20.gif" data-mid="142333" border="0" /> <img width="270" height="480" width_o="270" height_o="480" src_o="https://cortex.persona.co/t/original/i/76239442eb68b38016f7f6b241133161a4fc1408e163ccab98f34e8b6258c6aa/giphy-3.gif" data-mid="142336" border="0" /> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;<img width="270" height="480" width_o="270" height_o="480" src_o="https://cortex.persona.co/t/original/i/19f48ee292914a18d5363fe241eb6644908a14e67932c97d9264dfc172e1025e/giphy-1_19.gif" data-mid="142337" border="0" /> NikeLab x VSCO&nbsp; I brought in NikeLab as a paid sponsor and conceived a creative partnership between both brands – VSCO’s image science team developed a custom filter that embodied the spirit of NikeLab’s ACG campaign. It was downloaded over 7M times and over 38M images have been edited with the filter. <img width="851" height="315" width_o="851" height_o="315" src_o="https://cortex.persona.co/t/original/i/4191112b9bd824b1d1c48225e92f7b025b31a2771bb12eeaa9a024c9f77cfd61/vsco-nikelab-acg-lofi-1215.png" data-mid="142323" border="0" /> <img width="2106" height="1206" width_o="2106" height_o="1206" src_o="https://cortex.persona.co/t/original/i/7ae01fd8f8680819b3b463e86112438df777e86132cea5be6cafbd15fcdcd6ca/Screen-Shot-2017-01-20-at-12.11.35-AM.png" data-mid="142314" border="0" /> <img width="1110" height="740" width_o="1110" height_o="740" src_o="https://cortex.persona.co/t/original/i/a31180d114062206783df235bfb645007182505d01aabbe934fd87d325ad94ff/NIKELAB-ACG-FW2015-COLLECTION-swipelife-1.jpg" data-mid="142338" border="0" /> RAINS x VSCO limited-edition raincoatI spearheaded the partnership with fashion-forward Danish outerwear brand RAINS to take VSCO offscreen for their first ever apparel collaboration. I initated an e-commerce, managed partner relationships and co-concepted creative direction for lifestyle marketing campaign. <img width="2048" height="1365" width_o="2048" height_o="1365" src_o="https://cortex.persona.co/t/original/i/b44ebc55073f6e81378ba936385026ca16ba0b73ca3116d12d1992e6792b9597/Rains2.jpg" data-mid="142316" border="0" /> <img width="2048" height="1365" width_o="2048" height_o="1365" src_o="https://cortex.persona.co/t/original/i/7d87730d2d408863123f3c8228bde66cece9935c5c4abe23c3407bb5503862b2/vsco_011317.jpg" data-mid="142319" border="0" /> <img width="1651" height="2048" width_o="1651" height_o="2048" src_o="https://cortex.persona.co/t/original/i/a02b36b4e733776bea6dd628cde8abefdbfc525708c222e942e540f318a65e13/Rains.jpg" data-mid="142320" border="0" />Areaware x VSCO One of my marketing goals at VSCO was to make tangible goods to allow people all over the world to interact with the brand IRL. &nbsp;I initiated a partnership with international retail design company Areaware (who have 750 international retail locations including MOMA store and Cooper Hewitt) to produce and sell 3000 jigsaw puzzles in collaboration with a photographer from the VSCO community.&nbsp; <img width="1716" height="1134" width_o="1716" height_o="1134" src_o="https://cortex.persona.co/t/original/i/9d14dbd983a7b0375c6f917b07619eb554410fee5a4dc4963d9b6b6bfbc22168/Screen-Shot-2017-05-22-at-9.45.19-PM.png" data-mid="142340" border="0" /> VSCO Supper Club&nbsp; I concepted and co-produced an elegant, intimate dinner series with a special menu and a chance to connect with a rotating, hand-picked list of key influencers from the worlds of media, fashion, art and design, in New York and California. <img width="950" height="1180" width_o="950" height_o="1180" src_o="https://cortex.persona.co/t/original/i/a73d26d5257fec65199fcb77ae43fc09cf6c142e8e1c03cc0947bb4f760aa918/Screen-Shot-2017-01-20-at-12.13.52-AM.png" data-mid="142315" border="0" /> #THISISVSCO Brand Campaign I was part of the team that led high-level strategy and planning for a campaign meant to showcase interesting people from the international VSCO creative community.&nbsp; “Creativity is not limited to the polished aspects of life — it embraces all facets of human existence, the ups and downs, the serene and the chaotic. Here, we tell the story of our people.” <img width="1354" height="1062" width_o="1354" height_o="1062" src_o="https://cortex.persona.co/t/original/i/10114d96eab58cb58663746db61d0f5bc0bf3760a9e5d992e487ee64df904e87/Screen-Shot-2017-01-20-at-1.53.22-PM.png" data-mid="142325" border="0" /> VSCO Music: Venue I worked with with recording artists, agencies and record labels to direct music videos, photoshoots, interviews, and more for VSCO Originals’ music channel, Venue.&nbsp; WET, live performance video Majid Jordan, portraits and behind-the-scenes video Shake Shack x Staple I led a special collaboration between Staple and New York-based restaurant chain Shake Shack. The “Staple Concrete” snack, used vanilla frozen custard as a base, blended with raspberry preserve and chunks of black sesame glazed cake doughnut specially made by another New York institution, Doughnut Plant. The collaborative dessert was offered on select Shake Shack menus across New York. Staple is also released a limited edition T-shirt and sunglasses to coincide with the Shake Shack partnership. <img width="620" height="620" width_o="620" height_o="620" src_o="https://cortex.persona.co/t/original/i/0ca02d603e06a4629f8759e8ebf12b2c2ee43a3dd9001b9a21ea85a0c1cc51fc/staple-shack_tee_620.jpg" data-mid="142341" border="0" />  Work Samples OboeOboe is an AI-powered learning platform that helps people learn any topic through personalized, guided paths. I came in as an independent... http://annasian.com/Home-Page Fri, 13 Nov 2015 19:09:30 +0000 Anna Sian 129393 <img width="3713" height="2476" width_o="3713" height_o="2476" src_o="https://cortex.persona.co/t/original/i/92ae8463cb2c0efd37d6a48fdf459bbe1f9d1954a2932ddf1cc59ba6ec0b2386/SpotifyHeadshots0115.jpeg" data-mid="1411855" border="0" data-scale="40"/> Anna Sian is a creative marketing leader and brand advisor. She ran global creator marketing at Spotify, scaled communtities of photographers at VSCO and podcasters at Anchor, and learned the ropes in New York’s streetwear scene. Today, she consults with companies of every stage–from startups like WhatNot and Feeld, to iconic brands like Shake Shack and Nike Air Jordan. Based in Brooklyn.&nbsp; Select Projects   &nbsp; &nbsp; Anna Sian is a creative marketing leader and brand advisor. She ran global creator marketing at Spotify, scaled communtities of photographers at VSCO and...