Anna Sian
Brand & Marketing ConsultantHi, I’m a marketing leader with nearly 20 years of experience helping companies grow—from scrappy startups to global platforms. I’ve worked across brand and product marketing, paid media, creative production, partnerships, content marketing, social and influencer strategy, events, operations, and more.
I help founders and teams clarify their story, launch with confidence, and build brands people actually care about. Whether you need a fractional CMO, an interim head of brand, or a strategic partner to gut-check your go-to-market, I bring creative instinct and hands-on experience from every stage of growth.
Scaling a Global Creator Ecosystem
I helped grow the podcast startup Anchor through its Series B stage and successful acquisition by Spotify.
At Spotify, I spent over six years leading the global team overseeing creator marketing across podcasts and audiobooks—scaling the creator ecosystem from thousands to millions and reaching over half a billion listeners.
I launched the Spotify for Creators and Spotify for Authors brands, and helped build and roll out the Spotify Partner Program, a powerful revenue-sharing platform for audio and video creators.
From Photo App to Cultural Movement
I was an early brand marketer at VSCO, growing its cult following and creative community to 45M+ users, and leading collaborations with brands like Nike ACG, Opening Ceremony, RAINS, and Marriott Hotels.
A Collective for the Next Creative Class
I co-founded an all-female creative collective called Eddie. We collaborated with people and brands, made cool sh*t, and addressed gender balance in the creative industry by shining a light on the world’s most exciting female talent.
From Boutique Agency to Global Streetwear Brand
I partnered with streetwear icon jeffstaple to lead marketing strategy and expand his design agency and fashion brand into a global cultural force.
Additional Clients
Open to select consulting opportunities—reach out if you think we’d be a good fit: annalisian@gmail.com.