VSCO Open Studio
VSCO’s 11,000 sq. ft. photo studio was underused, so I created an opportunity for photographers to come and create their personal projects, for free. Open Studio was wildly popular with the community and after receiving widespread press coverage, over 525 applications were submitted in the first 24 hours.
VSCO Music: Venue
Worked with with recording artists, agencies and record labels to direct music videos, photoshoots, interviews, and more for VSCO Originals’ music channel, Venue.
WET, live performance video
Majid Jordan, portraits and behind-the-scenes video
Chairlift, portraits and behind-the-scenes video
NikeLab x VSCO preset
I conceived a creative partnership between the brands – VSCO’s image science team developed a custom filter that embodied the spirit of NikeLab’s ACG campaign. It was downloaded over 7M times and over 38M images have been edited with the filter.
RAINS x VSCO limited-edition raincoat
I spearheaded the partnership with fashion-forward Danish outerwear brand RAINS to take VSCO offscreen for their first ever apparel collaboration. I initated an e-commerce, managed partner relationships and co-concepted creative direction for lifestyle marketing campaign.
VSCO Supper Club
Concepted and co-produced an elegant, intimate dinner series with a special menu and a chance to connect with a rotating, hand-picked list of key influencers from the worlds of media, fashion, art and design, in New York and California.
I was part of the team that led high-level strategy and planning for a campaign meant to showcase interesting creative people using VSCO around the world. “Creativity is not limited to the polished aspects of life — it embraces all facets of human existence, the ups and downs, the serene and the chaotic. Here, we tell the story of our people.”
Brand campaign featuring select influencers from the global VSCO community
Video collaboration with producer and visual artist, Ta-ku
Video collaboration with ex-model living in Japan, Cailin Hill